A global survey by Merz Aesthetics, titled “Pillars of Confidence”, revealed a positive connection between aesthetic treatments and confidence. The company, which produces well-known brands of cosmetics injectables, analyzed the perspectives of 15,000 adults worldwide, ages 21 to 75, who have either undergone or are considering aesthetic procedures.
Why people pursue aesthetic treatments
The survey found that the reason why people are turning to/considering aesthetic treatments is less about peer pressure and more about personal well-being:
- 72% want to manage the aging process
- 66% desire to look younger
- 40% say comments from family, peers, and partners influence their decision
When it comes to the impact of aesthetic procedures:
- 68% say treatments improve how they view themselves
- 65% agree that treatments affect how confident they feel in social settings
According to the survey, influences from other people were among the least significant factors when pursuing aesthetic treatments:
- 72% say they’re confident in who they are
- 62% seek treatments to reflect how they feel inside
- 20% feel pressured by beauty standards
A strong link between self-confidence and overall well-being was highlighted by 72% of respondents. Additionally:
- 80% feel like they’re taking care of themselves post-treatment
- 73% view aesthetic procedures as a form of effective self-care
Generational differences in aesthetic treatments
A 2025 global study surveyed 1,303 people across 54 countries to examine generational attitudes toward skin aging and aesthetic treatments. The 20-question survey revealed distinct preferences among age groups, with both quantitative and qualitative analyses used to interpret the results.
Gen Z (ages 13 to 28)
- Prefer preventative treatments, also called “prejuvenation”.
- Heavily influenced by beauty standards online (TikTok or Instagram)
- More informed and accepting of cosmetic procedures
- Focus on prevention and protection
Gen Y or Millennials (ages 29 to 44)
- More open to both invasive and non-invasive procedures
- Often share their experiences online, which informs and influences others
- Most active in their approach to skin aging
Gen X (ages 45 to 60)
- Prefer natural and subtle treatments
- Focus on rejuvenation and anti-aging
Baby boomers (ages 61 to 79)
- Lean toward non-invasive rejuvenation treatments (like botulinum toxin, fillers, lasers)
- Focus on maintaining a youthful appearance
Botulinum toxin and dermal fillers remain popular, but there is a growing interest in regeneration treatments. These still include injectables along with energy-based procedures that help stimulate the body to produce its own collagen, also referred to as “collagen banking”.
For further reading:Why Gen Z Thinks They’re Aging Faster Than Millennials
How Cutis Medical Laser Clinics can help
At Cutis, we offer non-surgical aesthetic treatments in Singapore that can help you look and feel your best. We focus on evidence-based, scientifically-backed treatments, with a range of options for skin tightening, facial rejuvenation, and addressing signs of aging. These include:
- Injectables – botulinum toxin, dermal fillers, and collagen boosters in Singapore can address signs of aging and improve the skin’s hydration and glow.
- Ultherapy PRIME – uses microfocused ultrasound with real-time imaging to gently heat the deeper layers and stimulate collagen. It is US FDA-cleared for non-surgical lifting of the skin on the brow, neck, and under the chin.
- Laser skin rejuvenation – stimulates collagen and improves the appearance of fine lines, wrinkles, enlarged pores, and redness (including rosacea). It promotes a more youthful and radiant complexion.
- Pico Laser – uses safe and effective laser technology to eliminate or reduce the appearance of freckles, age spots, and acne scars. It can also stimulate collagen to improve overall skin texture.
Findings from the survey suggest that aesthetic treatments are now seen as a part of wellness and self-care, valued not only for enhancing appearance but also for boosting confidence and supporting mental well-being. This marks a shift toward treatments that prioritize how people feel, not just how they look.
Want to appear fresher and more glowing while still looking you and good for your age? Our team at Cutis focuses on enhancing natural beauty while maintaining realistic expectations. Contact us via WhatsApp at +65 9780 2079 to learn more or schedule a consultation with one of our aesthetic doctors in Singapore.
Resources:
https://merzaesthetics.com/confidence/#pillars-confidence-download-report
https://www.sciencedirect.com/science/article/abs/pii/S2352552525000684?via%3Dihub
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